Changing+the+Context+-+p.+2


 * Why Do We Change?**
 * Rarely is it in response to rational thought and analysis
 * More often due to emotional response

**//Emotional Intelligence is an important leadership trait//**  **Context is Social, Not Individual**
 * Where Does a Leader Fit In? **
 * help others to envision what could be
 * emotional response
 * enhances changed behaviour or reinforces changed behaviour (Kotter and Cohen, 2002)


 * **Need to focus on changing the culture and working conditions to ensure recruitment and retention of a team to sustain change.**

media type="youtube" key="t39EAeE8ehc" height="344" width="425"


 * //__ We're not just building a plane; we're building a dream! __//**